Strategic planning with your Young Living team gives you an opportunity to team build while you plan. It also helps create momentum and excitement when you work together on a common purpose.
Whom to Invite
Look at your entire downline. Obviously, you will want to include your top earners and those who you know are actively pursuing Young Living as a business. But I want you to look a little closer. Look for the stay-at-home mom who needs a bit of extra income, and the person who can’t afford to buy many products each month and would love to just get her products covered. Look for the ones you know are sharing products with friends and family but not building a business.
You know who they are. Those members with so much potential. Invite them to your strategy meeting. This is a great opportunity to plant some seeds and help them envision the potential of Young Living.
Topics to Discuss
You don’t have to go over every topic on this list. In fact, it would likely be a long and overwhelming meeting if you try. Choose the areas that you want to focus on with your team and go from there.
Identify Your Target Market
Success in Young Living or any small business depends on marketing to the right people. When you present your product or service to the right people, you’ll start getting more and more yeses.
- Define your ideal customers’ characteristics. List out their likes, dislikes, income, lifestyle, hobbies, etc.
- List the things you have in common with this person. Then start to think about the ways these commonalities will influence the way they feel about your products.
- Next, think about the struggles of this person. Every person will come to you for a reason.
- Now identify the problem. What problem does your product solve? Whom do you know that could benefit from what you have to offer?
- That problem will be the key to getting the attention of your target market. Make a list of the potential problems, and then brainstorm specific people to reach out to.
Create Structured Goals
When many people think of goals, they think of achieving a certain rank or earning a certain amount of money. While there’s nothing wrong with setting these types of goals, smaller, tangible and attainable goals will create more confidence among team members, especially new members.
- Set a goal for presentations: Teach one class per week for 6 weeks, or some other realistic plan for sharing.
- Set a goal for the number of people you will reach out to daily, weekly, etc. Ideally, you should be sharing with at least one new person daily.
- Set a goal for a number of new sign ups during a period.
Invest in Shareable Product
Not every person can purchase loads of products to have on hand for sharing. But Young Living also has many sample-size products.
- Purchase 2 mL vials to give small samples of essential oils.
- Purchase small lip balm containers to give samples of personal care products, CBD, and other lotion-based products.
- Make roller balls for your team. This is seriously one of the most economical ways to share essential oils.
- Make creative DIYs with essential oils. Again, a small amount of EO goes a long way in a cup of epsom salts, a lotion base, or other DIY concoction.
Stand Out from Other Distributors
One of the challenges of MLM is convincing prospects to join with you as opposed to other reps. You’re selling the same stuff as thousands of others, and consumers have a choice. So you need to give them a reason to choose you over someone else. This involves coming up with something that makes you unique. Some options include more personalized service, learning opportunities, or something that offers greater value.
Develop a Follow-Up System
Learning how to follow up effectively without being annoying can make the sale or build a relationship for the future. Timing is everything, so remember that a ‘no’ doesn’t always mean ‘never.’
If someone tells you no, but there was something that suggested they might be interested in the future, ask if you can put them on a mailing or email list. Set an appointment in your calendar to remind you when to call.
Also remember to follow up with all your new members. Email and/or call downline members to introduce yourself. Consider sending a card and a small thank you note to new sign ups. Be sure to invite them to future classes and meetings as well.
Be Genuine and Ethical
One reason MLM companies get a bad rap is that many representatives use hype to lure in new recruits. Make it a priority to be honest and straightforward in your dealings with customers and potential recruits.
- Be enthusiastic, but not over-the-top.
- Do not exaggerate when talking about your experience with products or the company.
- Avoid false claims and hype at all costs.
- Keep it compliant. Stick to discussing how products support body systems as opposed to how they kill germs, heal disease, etc.
- If you don’t love a specific product, don’t pretend that you do. It’s okay if you don’t love every single product Young Living has to offer. Being authentic means sharing the ones you do love with integrity.
Become a Product Expert
This one takes time to cultivate, but let’s face it, the more you know about your products, the more you can help guide others to finding what works for them. Set a goal to spend at least 1 hour weekly on educating yourself. This can mean reading a book, taking a course, or watching courses and product education videos in the YL Education Club.
Leverage Digital Marketing
If you don’t have a social media presence, now may be the time to cultivate one. Write out a specific plan for posting about your company on at least a weekly basis. Be sure to keep your posts authentic and real. Simply share about a product you love and tell how it solves a problem for you. Even if you don’t get instant engagement, people are watching.
Shower Appreciation and Recognition
Your team members joined you for a reason, so be sure to let them know they are important and valued frequently. It doesn’t matter how much or how little they accomplish. Recognition and feeling like they’re a part of something is so important. Make a plan to recognize small and large milestones.
- Your first sign up? Congratulations!
- You hosted a class and only one person came? Kudos to you for hosting it, investing in that person, and practicing your presentation!
- You shared with your neighbor and she said no? Yay for stepping out of your comfort zone and sharing with her.
- Of course, be sure to recognize any upranks or other more notable achievements as well.
Start Inspiring, Not Motivating
This may go against your normal way of thinking. Strong team building starts from inspiration. People will be motivated (temporarily) when you talk about the rewards and benefits of growing a business. They will be inspired when they watch you do it. So go out and recruit like crazy to show your team what is truly possible. When you show them—not tell them—they will be more inspired into action.
You have an opportunity right now.
November is consistently one of the highest grossing months for Young Living members. People are ready to buy gifts, it is easy to share YL products with members of the community, and there are tons of new and exciting products in the YL Holiday Catalog.
Now is your moment. If you are willing to put in the work, we’ll provide the resources for you through the 90 Day Hustle in the YL Education Club! You have the opportunity to increase your knowledge, reach new audiences, and grow an authentic business that sustains you for years to come.
You’ll be given specific instructions on how to share on social media, reach new people, nurture existing connections, educate yourself by watching videos, teach meetings, host events, and assess your progress.
Join the YL Education Club Now.